Over the period of time Digital Marketing has adapted QR Codes fairly well. However before we talk about Integration of QR Codes in Digital Marketing, let’s explore “What is QR Code”?

“QR Codes” also knows as “Quick Response Codes”. Its two dimensional code (also known as Matrix Barcode), and can be ready easily by a mobile phone. Initially designed for automotive Industry, and it has come to us from Japan.

They fetch piece of information from temporary media and push that in your mobile phone. The reason why they are getting popular than normal Barcode is because they are able to capture more information(data, urls, texts and geo coordinates). Another reason for this new born to go popular is because it can be scanned easily by mobile phones. You don’t need to have hand-held scanners to scan them.

A bit More Technical here: (this technical information is sourced from wikipedia)

Storage

The amount of data that can be stored in the QR code symbol depends on the datatype (mode, or input character set), version (1,…,40, indicating the overall dimensions of the symbol), and error correction level (L[ow], M[edium], Q[uality], H[igh]). The maximum storage capacities occur for 40-L symbols (version 40, error correction level L), and are as follows (where character refers to individual values of the input mode/datatype, as indicated):

Numeric only:  Max. 7,089 characters (0, 1, 2, 3, 4, 5, 6, 7, 8, 9)

Alphanumeric: Max. 4,296 characters (0–9, A–Z [upper-case only], space, $, %, *, +, -, ., /,

Binary/byte:      Max. 2,953 characters (8-bit bytes)

Kanji/Kana:      Max. 1,817 characters

Here are some sample QR code symbols:

How mobile phone can read QR Code?

Mobile phone needs QR Code reader installed in the phones, Kaywa is one of those applications. It hardly takes a minute to download the application on iPhone or Android.

How to generate QR Codes?

You can generate these codes from any QR Code Generator Websites, the list is huge however I have named only Few Zxing, GoQr, Delivr, QRStuff And yes our very own Google. If you want to create through Google…. Simply follow these steps:

a) Go on Google url shortner: http://goo.gl/

b) Enter the link for this you want the QR Code

c) Once the Short URL is created you will see another link next to it which says “Detail”

d) And your QR Code is ready

Oops! It’s time to Wrap up now… Next Blog will be on “QR Codes for Digital Marketing”…. Stay Tuned

Love you All

Mohit Laamba