Best practices

Social Media Integration, augmented reality, marketing communication, MTV Roadies, Social Media, social media marketing, social media research

Social Media: The Integration channel of 2012

 

Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40% marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is integrated. Social media...

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