Offline Marketing

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Social Media: The Integration channel of 2012

Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40% marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is integrated. Social media...

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Sync Between Online and Offline Campaigns

Sync Between Online and Offline Campaigns Today everyone understands that gap between online and offline business has narrowed down. People also understand the important of absolute sync between online and offline marketing, however not many knows how to harness it to make the best use these mediums together....