Social Media Engagement Rules – Getting Involved
Rules of Engagement or Getting Involved
As we all know by now that Social Media offer great opportunities for interacting with consumers and create brand awareness. But on such platforms it’s very critical to understand what you are doing, because the rules here are not dictated by Brand but...
Questionnaire For Designing Social Media Campaigns
We all want to go Viral, We all want to be Socially (Social Media) accepted and Popular, but how?
Before we jumpstart with social media campaigns, there are few questions we need to pen down with their answers to it. If you Master this activity, then there is no...
Popularization and Potential of Viral Marketing
Innovation in marketing and its techniques is what makes or breaks a brand. Marketers need to break the clutter and give the audience something they would want to watch, interact with and share. ‘Viral’ campaign helps you do the same, create an impact and reach out to a...
Social Media: The Integration channel of 2012
Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40% marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is integrated. Social media...
Ways to Skip WikiPedia Blackout Page
Some of your might be aware of this, however still let me share it with you guys, just because I want to do some public service 
As we know Wikipedia is taking part in SOPA Protest, which means that English version of the site is Blacked Out… however...
Things you want to know about FaceBook IPO
Rumors of Facebook IPO are in air. Wall Street must be expecting a huge amount of Cash to be raised. And this has become possible only because of our obsession for Facebook. Here are some facts that would excite you:
a) Facebook IPO will be one of the biggest...
Converting Potential Fan to Super Fan
Ways to Convert Potential Fan to Super Fan through your Brand Fan Page on Facebook In my last post I spoke about ”Anatomy of Fans” (click here to read article on ”Anatomy Of Fans”). However it’s time to understand how to take your potential fan to super fan.
Without taking much of...
Anatomy of Facebook Fans – A Complete cycle of your Fans from “Potential Fan” to “Super Fan”
Anatomy of Fans “Likes” is a new way of defining relationship between People and Brand. Open IDs like “Facebook Connect” is giving more detailed information about their customers. Brands keep on exploring new ways to access customer’s information and identifying different ways to engage with them.
I have defined...
