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digital marketing,digital marketing strategy,digital marketing plan, campaign strategy, checklist for social media campaign

Questionnaire For Designing Social Media Campaigns

We all want to go Viral, We all want to be Socially (Social Media) accepted and Popular, but how?

Before we jumpstart with social media campaigns, there are few questions we need to pen down with their answers to it. If you Master this activity, then there is no...

Viral Marketing, Potential of Viral Marketing, Social Media Viral campaign, MindShift Interactive, Why This Kolaveri Di, Zoozoo Campaign by vodafone, Indian Panga League by Virgin Mobile

Popularization and Potential of Viral Marketing

Innovation in marketing and its techniques is what makes or breaks a brand. Marketers need to break the clutter and give the audience something they would want to watch, interact with and share. ‘Viral’ campaign helps you do the same, create an impact and reach out to a...

Social Media Integration, augmented reality, marketing communication, MTV Roadies, Social Media, social media marketing, social media research

Social Media: The Integration channel of 2012

Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40% marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is integrated. Social media...

Wikipedia blackout, wikipedia, SOPA, SOPA Protest, wikipedia access, access wikipedia, how to access wikipedia, anti SOPA

Ways to Skip WikiPedia Blackout Page

Some of your might be aware of this, however still let me share it with you guys, just because I want to do some public service

As we know Wikipedia is taking part in SOPA Protest, which means that English version of the site is Blacked Out… however...

Introduction to Digital Marketing

Before I talk about Digital Marketing

Let’s look at these simple facts – It took radio 38 years before it hit 50 million users. It took TV 13 years. The Internet took 4 years. And in 2010, Facebook added 50 million users in 62 days. See the traction we’re talking about?

So...