Social Media
Joining the Conversation: Why Brands Should Take it Seriously?
Joining the Conversation: Why Brands Should Take it Seriously?
Do you Listen to your customer? Do you take their opinion, feedback, ideas and criticism? If yes, you are ahead of game, if not, then boy you are in deep trouble. In the past, marketers have dominated the media; they...
Social Media Engagement Rules – Getting Involved
Rules of Engagement or Getting Involved
As we all know by now that Social Media offer great opportunities for interacting with consumers and create brand awareness. But on such platforms it’s very critical to understand what you are doing, because the rules here are not dictated by Brand but...
Questionnaire For Designing Social Media Campaigns
We all want to go Viral, We all want to be Socially (Social Media) accepted and Popular, but how?
Before we jumpstart with social media campaigns, there are few questions we need to pen down with their answers to it. If you Master this activity, then there is no...
Popularization and Potential of Viral Marketing
Innovation in marketing and its techniques is what makes or breaks a brand. Marketers need to break the clutter and give the audience something they would want to watch, interact with and share. ‘Viral’ campaign helps you do the same, create an impact and reach out to a...
Social Media: The Integration channel of 2012
Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40% marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is integrated. Social media...
Ways to Skip WikiPedia Blackout Page
Some of your might be aware of this, however still let me share it with you guys, just because I want to do some public service 
As we know Wikipedia is taking part in SOPA Protest, which means that English version of the site is Blacked Out… however...
Things you want to know about FaceBook IPO
Rumors of Facebook IPO are in air. Wall Street must be expecting a huge amount of Cash to be raised. And this has become possible only because of our obsession for Facebook. Here are some facts that would excite you:
a) Facebook IPO will be one of the biggest...
Use of Twitter for Customer Service
Customer Service On Twitter
Customer service can really influence some serious negative or positive influence emotions towards a Brand. Customer service is definitely to help the customers, however long wait on phone just connect with customer service representative, long holds, impersonal emails can cause serious damage to Brand. Just...
