Email Marketing
Social Media: The Integration channel of 2012
Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40% marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is integrated. Social media...
Email Marketing Metrics
Whenever you run any campaign, it is very important to ensure that your metrics are in place, and email marketing is no exception to it… today I am going to talk about Metrics for email marketing which are very essential to measure and monitor effectiveness of such campaigns.
Metrics...
Introduction to Digital Marketing
Before I talk about Digital Marketing
Let’s look at these simple facts – It took radio 38 years before it hit 50 million users. It took TV 13 years. The Internet took 4 years. And in 2010, Facebook added 50 million users in 62 days. See the traction we’re talking about?
So...
