Digital Marketing

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social media conversation, social media engagement, engagement social media, social media engagement tools, social media engagement strategy

Joining the Conversation: Why Brands Should Take it Seriously?

Do you Listen to your customer? Do you take their opinion, feedback, ideas and criticism? If yes, you are ahead of game, if not, then boy you are in deep trouble. In the past, marketers have dominated the media; they...

social media marketing, digital marketing, rules of engagement

Social Media Engagement Rules – Getting Involved

Rules of Engagement or Getting Involved

As we all know by now that Social Media offer great opportunities for interacting with consumers and create brand awareness. But on such platforms it’s very critical to understand what you are doing, because the rules here are not dictated by Brand but...

Require Digital Marketing Agency for Ecommerce Website

Videocon is accepting proposals to Strategize and Execute Digital Marketing Campaigns for their up-coming Multi-Brand, Multi-Category eCommerce Portal. We are going to sell ONLY International Brands at affordable prices. This will be a concept to strategize and execute our Pre-Launch and Post Launch Digital Marketing Activities. The purpose...

digital marketing,digital marketing strategy,digital marketing plan, campaign strategy, checklist for social media campaign

Questionnaire For Designing Social Media Campaigns

We all want to go Viral, We all want to be Socially (Social Media) accepted and Popular, but how?

Before we jumpstart with social media campaigns, there are few questions we need to pen down with their answers to it. If you Master this activity, then there is no...

Viral Marketing, Potential of Viral Marketing, Social Media Viral campaign, MindShift Interactive, Why This Kolaveri Di, Zoozoo Campaign by vodafone, Indian Panga League by Virgin Mobile

Popularization and Potential of Viral Marketing

Innovation in marketing and its techniques is what makes or breaks a brand. Marketers need to break the clutter and give the audience something they would want to watch, interact with and share. ‘Viral’ campaign helps you do the same, create an impact and reach out to a...

Social Media Integration, augmented reality, marketing communication, MTV Roadies, Social Media, social media marketing, social media research

Social Media: The Integration channel of 2012

Internet usage in India has touched 212 million users in 2011 and is expected to grow. Today, 30%-40% marketing budget of Indian companies is allocated to Digital, leading to a spending capacity of them to 1200cr. Impact of marketing communication increases when Digital Media is integrated. Social media...

QR Code and Digital Marketing

In my last post I have discussed what is QR Code and how to Generate QR Code, however as promised here I will talk about “How to use QR Code for Digital Marketing”

QR Codes, often used when you are integrating Digital Marketing with Traditional Marketing. The best part about...